The Agility Project

Agile Consumer Marketing

The Agility Project is a consulting firm that leverages quantitative and qualitative data to improve marketing effectiveness. As P&G alumni, we understand that organizational data (CRM, POS) is often underutilized.

We partner with brands to extract insights from existing data and validate those insights with consumers through qualitative research or test programs leading to improved marketing strategy and ROI.

Strategy Creation

  • Portfolio Optimization
  • Investment Prioritization
  • Positioning & Messaging
  • Channel Selection
  • Marketing Plan Creation

Consumer Research

  • Focus Groups
  • In-Homes
  • Shop-alongs

  • Market Sizing
  • Concept Testing


  • Organizational Adoption
  • Stakeholder Integration
  • Marketing ROI Analysis
  • Marketing Plan Execution
  • Sales & Retail Execution
The Agility Project

​ We create marketing solutions not PowerPoint decks.

We have worked with some of the world's leading brands, providing consumer insights that steer brand strategy and effective activation.

Case Studies


Andrew Wong


Andrew began his career at Procter & Gamble building some of the world's most iconic brands. While at P&G, he worked in marketing strategy and insights on a wide range of brands from Bounty paper towels, to beauty brands like Olay, Dolce & Gabbana, Gucci, Hugo Boss, and Lacoste. After almost a decade at P&G, Andrew switched careers and joined The Boston Consulting Group where he was a core member of the marketing & sales practice and worked on a variety of clients in the automotive, consumer, financial services, health care, luxury, retail, and tech industries. Andrew received his M.B.A. from the University of Chicago Booth School of Business and his B.A. from the University of Michigan, Ann Arbor.

Jonathan Metrick


Jonathan began his career at Procter & Gamble selling and marketing beauty products like Covergirl. His passion for fashion and entertainment led him to Diesel where he worked with the CEO on North American retail strategy. Jonathan later moved to Live Nation Entertainment creating brand sponsorship programs with Microsoft and Citibank with artists including Jay-Z and Madonna. Feeding his international appetite, Jonathan relocated to London to head marketing at Hult International Business School with operations in Asia, the Middle East, Europe and Latin America. Jonathan received his M.B.A. with distinction from Harvard Business School and his B.Comm from Queen's University in Canada.


The Changing Path to Purchase

TAP partnered with Morgan Stanley to create a report on Omni-Channel consumer shopping behavior
and the competencies necessary to meet evolving consumer demands in this new age of retailing. More

​Let's Talk